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If you've been around here for awhile, you know how much I believe in the power of art to inform and transform our lives. There is something about operating on a visual level that cuts to the core of an emotion, memory or statement.
If you've been around here for awhile, you probably also know I don't have much time for art that is only pretty. An artwork may be technically perfect in everyway, but unless there is some deeper communication happening, it leaves me cold.
Kind of like a guy checking out a blonde bimbo who has more plastic parts than lego land. Sure fellas, she might be pretty to look at, and if you were to arrive at a function with her on your arm, it would be an ego boost. But once you remove her trowelled on makeup, false eyelashes, implants and other cosmetic enhancers, there probably won't be much substance worth building a relationship on. Someone who goes to such extremes in the pursuit of looking pretty must be quite shallow underneath.
And that's what a lot of "pretty" art is; shallow.
The population that surrounds the gallery where I work are 98% into pretty shallow stuff. We recently had a couple of exhibitions that displayed a deep and thoughtful process on some issues that matter. Numbers through the door were very low, and many who walked in, took one look and walked straight back out. "Not my cup of tea," they muttered as they escaped out the door. It was not some high-faluting inaccessible body of work. They just chose not to engage with it because it wasn't something they would hang on their loungeroom wall.
The current exhibition has been berserk with double our daily visitor numbers pouring through the door to see the landscapes and nature macros. And hey, they are well executed, many of them are beautiful - and, they are selling. But to me they just feel pretty shallow.
Now don't misunderstand me. Just because an artwork might have some depth, doesn't mean it has to be ugly. An artwork can be beautiful to behold and stir something at a deeper level. It can even depict something that appears stark and bleak on surface value, but still manages to stir depth of feeling. A good example is the image below. It depicts the stark bleakness of trees stripped bare in winter.

(click on image for a closer look, but seeing it live on the wall is better)
- this image is not from the current exhibition I mention above -
But I'll let you in on a little secret. While standing in front of this image in a large gallery, I was moved to tears. From memory, that's the first time I've had a response like that in a public gallery. In the moment, the tears surprised me. I usually associate snow with fun and joy. So where did that supposedly opposite response come from?
When art comes from somewhere deep, the resonating from those who have eyes to see beyond the surface, is always strong. The beauty I 'felt' in this piece had to do with the way the artist depicted the redemptive characteristics of snow. It's ability to make something drab appear beautiful, to cover space in a cloak of silence so one feels like they are standing on holy ground.
In fact, the creative process of people is holy ground. Perhaps when people offer superficial feedback on artwork its because they're aware they are stepping into some kind of sacred space. So they try to tread lightly. Using pretty words like "love" or "beautiful".
I'm only human and appreciate when others appreciate my art, but I don't really want to know if you like it, or not. What I really want to know is, what does it stir in you, or what do you feel in response. And while they might not be aware of it, many other artists are really hungering for that kind of feedback too.
The two recent exhibitions mentioned earlier, that my workplace hosted, gave me an opportunity to practice what I preach. I was liaising with the artists a lot more than usual because the director was away. I shared with each of the artists what my response was to their work. I explained to one of them that my response was strongly visceral and went on to explain. To the other, I shared the thought processes that her 'storytelling' had generated for me. Both are accomplished artists, with Masters or other such high titles in Visual Arts etc. But they gulped down my feedback like it was a jug of water in the middle of a desert.
That can be the case, even if a response to the artwork does not match the original intent of the artist. At first one of the artist's said, "Oh no. What I meant to depict was . . ." But as I continued to dialogue with her, some of my words must have connected at a deeper level. When she allowed her resistance to drop, the resonance rose. She rushed off to get paper and pen to record what had arisen in our conversation.
Next time you want to give an artist, or anyone stretching their creative muscles, some feedback, avoid phrases like "I love that" or "that is beautiful work" etc. While an artist's ego might be fed for a moment with that kind of surface response, try diving deeper and give something of yourself in response. By all means if you think it's beautiful, if you love it, etc, share that too, but also try adding . . .
It reminds me of . . .
When I look at this I feel . . .
Since seeing your work I can't stop thinking about . . .
Chances are you might be serving a cup of cold water to a thirsty soul.
You might be 'seeing' the person behind the artwork, not just the artwork.